Fashion and design affect everybody, on a daily basis. Most people are clueless about how trends work – how trends emerge and how you can harness them to make a lot of money. Trend Beacons looks into the hidden world of Trend forecasting, explaining how things really work.
Fashion and design affect everybody, every day of their life. Most people are clueless about how these things work – how trends emerge to make their creators a lot of money.
The documentary Trend Beacons looks into the hidden world of Trend forecasting, explaining how things really work. A handful of people are the Trend Beacons – the futurists that holistically look at what is going on Globally; Geopolitics, Arts, Design, Culture, Finance, Sports etc. They develop a forecast for designers two years into the future. The Trend Beacons explain what makes a trend emerge and how businesses need to decide when to enter the wave and ride it. A wrong decision can cost a lot of money in lost business and also make or break a company.
The RAVAGE duo and Christine Boland are the protagonists of the film. We see how they develop a forecast and work on thei Trend Forecast, interacting with the World news and consulting their clients. At the end of the film we see an actual forecast that can be compared with emerging fashion and design items.
Trend Beacons is a tour de force into a hidden world that affects everybody on a daily basis, but almost no one knows about. Enter the rabbit hole of fashion and design, look at the smoke and mirrors and exit on the other side. A visually stunning, in-depth documentary that entertains and educates at the same time. You will never look at the fashion and design industry in the same way, after seeing this documentary.
Directed by Orn Marino Arnarson & Thorkell Hardarson
Produced by Markell Productions
Co-Produced by The AVRO, Netherlands
Territories Available: Worldwide excluding: Iceland, the Netherlands, Israel.